Reward the audience for any activity in the community
It’s a new way to reward the most active users for comments, subs, likes, views etc.
A brand creates their own coin. To keep their users engaged and attract new ones they post different tasks on their social media pages periodically. Completing said tasks awards you some of the brand coin.
The community will start completing simple tasks, mostly fueled by enthusiasm, and they’ll start getting the brand’s coin, which increases interest. The brand grows more popular thanks to community motivation.
A new format of one of the more popular types of engagement with the community. Instead of physical goods or money you get brand coins.
On the page the giveaway conditions are posted. The winner can be selected randomly amongst all subscribers or decided by solving a riddle / completing a certain task.
People already tend to complete simple tasks like subscribing, liking or reposting. But a prize for it with an influencer's personal coin for it — now that's something new and will most likely improve user activity.
The influencer hosts a giveaway, where besides the usual prizes, there’s certain amounts of their own coin. The coins can be sent to all subscribers as well as new ones within the timeframe of the giveaway.
Increasing the amount of subscribers, a more loyal approach to new subs, which makes them not want to unsub after the giveaway is over. More eyes on the brand, making the influencer more recognizable. Increases the value of the account.
Holders of brand coins can become members of a private club of sorts or they can just get access to exclusive content.
A business or an influencer can offer certain services or exclusive content, or say discounts only for people who possess the coin. Tracking the coins is very easy, they form a client base, a private club.
The amount of users in that club is limited, the people with the most of that coin outweigh the ones that have very little. Leading to competition to take a spot in that club, which makes the coin more valuable.